Xavier Puig / Product Management · User Experience · AI Systems

Hi, I'm Xavier

I'm a Product Manager focused on turning complex problems into useful products through data, customer insight, experimentation, and systems thinking. Explore some of my work below.

Projects & explorations

A mix of experiments, projects, and explorations — click any card to dig in.

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Project 01

From Manual A/B Testing to Agentic Experimentation

Exploring how agent-based optimisation loops could scale product experimentation

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Project 02

Turning Digital Receipts into a Product Feature

Redesigning the post-purchase experience to eliminate paper receipts while increasing customer value

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Project 03

Redesigning an onboarding flow to improve activation

Reducing signup friction and clarifying value to drive retention

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