Product Management · User Experience · AI Systems
Xavier Puig — product manager with roots in design.
I'm a Product Manager focused on turning complex problems into useful products through data, customer insight, experimentation, and systems thinking.
Projects & explorations
Experiments, products and ideas — pick one to dig in.
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01
The grammar of luxury
Six principles for making fashion e-commerce discovery feel luxurious, and the psychology behind each.
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02
From Manual A/B Testing to Agentic Experimentation
Exploring how agent-based optimisation loops could scale product experimentation
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03
Turning Digital Receipts into a Product Feature
Redesigning the post-purchase experience to eliminate paper receipts while increasing customer value
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04
What optimising a trading bot taught me about product decisions
A few lessons that apply well beyond trading.
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05
Redesigning an onboarding flow to improve activation
Reducing signup friction and clarifying value to drive retention
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06
What making an AI my CTO taught me about being a PM
A few lessons that apply well beyond side projects.